Social Media Specialist Job at Overthrow Hospitality, New York, NY

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  • Overthrow Hospitality
  • New York, NY

Job Description

Are you a foodie who loves social media? Are you just as excited about a perfectly plated dish as you are about the strategy behind a well-performing post? Then we want to hear from you! We're looking for a Content & Social Media Manager to capture the energy of our plant-based restaurants and bring them to life online. In this role, you'll work closely with the Marketing Director to create strategic, high-impact content that drives engagement and sales and builds community.

Who You Are:

 

  •   A creative storyteller – You can capture a vibe, not just take a photo. Your content makes people feel something and want to engage.
  •   A strategic thinker – You don't just post and hope for the best; you understand engagement, trends, and analytics to optimize content.
  •   A self-starter – You bring fresh ideas and take ownership of execution without constant direction.
  •   A natural people person – Whether it's engaging with our community online or capturing authentic team moments, you thrive in social environments.
  • Passionate about food & hospitality – You  get restaurant culture and know how to highlight the energy, flavors, and people that make a place special.

What You'll Be Doing:

 

Social Media Strategy & Management : Own our social media presence across Instagram and TikTok.

Content Creation : Capture and edit high-quality photos, reels, and TikToks that showcase our dishes, teams, and restaurants' experiences.

Copywriting & Storytelling : Craft engaging captions, brand-aligned storytelling, and content that drives interaction.

Trend Spotting & Innovation : Stay ahead of social media trends, platform updates, and emerging best practices to keep our content fresh.

On-Site Content Capture  (Min. 3 Days/Week): Be in our restaurants, capturing the food, drinks, energy of service, team moments, guest interactions, and behind-the-scenes magic.

Community Engagement : Actively respond to comments, DMs, and tagged content to build relationships with our audience.

What We're Looking For:

 

  • 1–3 years of experience in content creation and social media (restaurant/hospitality experience is a plus).
  • Proven experience with Instagram & TikTok. 
  • Strong photography & videography skills (iPhone or camera).
  • Proficiency in Canva, CapCut, or other editing tools.
  • Ability to work independently & collaboratively in a fast-paced environment.
  • NYC-based (East Village would be ideal).  

Why You'll Love This Role:

 

Be part of a growing plant-based restaurant group redefining the dining scene.

  Creative freedom – Your ideas and storytelling will shape our online presence.

Work in an exciting, hospitality-driven environment where food, culture, and people collide.

 

To apply: please email speakup@overthrowhospitality.com w/ the Subject Line: 

Content & Social Media Manager

Job Tags

Full time, 3 days per week,

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