欧美区域营销负责人-美国 Job at GEOR Global Recruitment (Shenzhen) Ltd., China

SzNmRXlrVnBhTmRzbjV1QlpQd0lVUlBNNkE9PQ==
  • GEOR Global Recruitment (Shenzhen) Ltd.
  • China

Job Description

1. 市场分析与战略制定

- 深入分析欧美市场趋势、竞争格局、消费者行为及文化差异,制定品牌中长期发展策略。

- 结合母公司战略,完成子品牌的本地化定位,打造差异化竞争优势。

2. 品牌运营与增长

- 主导品牌全生命周期管理,包括产品规划、定价策略、渠道布局及营销活动设计。

- 制定GTM(Go-to-Market)策略,统筹新品上市、爆品打造及区域性营销战役。

- 优化线上线下渠道运营,提升品牌曝光度、用户粘性及转化效率。

3. 资源整合与团队协作

- 搭建并管理本地化团队,协调总部与区域市场资源(如供应链、设计、数字化团队)。

- 拓展并维护欧美地区KOL、媒体、渠道商及行业合作伙伴关系。

4. 数据驱动与业绩达成

- 监控销售数据、市场反馈及竞品动态,快速迭代运营策略,确保GMV、市场份额及利润目标达成。

- 建立品牌健康度评估体系,定期输出复盘报告并提出优化建议。

5. 跨文化沟通

- 作为品牌与欧美市场的桥梁,确保品牌调性、传播内容与当地文化高度契合,规避潜在风险。

Job Tags

Full time,

Similar Jobs

BAL

Associate Attorney Job at BAL

 ...insurance, sick time, unlimited vacation, and 401(k) with company match. OVERVIEW: Reporting to a Partner or Senior Associate, Associate Attorneys are responsible for managing Immigration Assistants and Paralegals in the filing of assigned immigration case work.... 

KIHOMAC, Inc

Senior Navy Capture & Proposals Manager Job at KIHOMAC, Inc

A defense contractor is seeking an experienced business development professional to lead initiatives targeting Navy opportunities. Candidates should possess over 12 years of relevant experience, a Bachelors degree in management or a related field, and a strong grasp of... 

Stanford University

Clinical Research Coordinator Associate Job at Stanford University

The Stanford Center for Precision Mental Health and Wellness (PMHW) within the Department of Psychiatry & Behavioral Science is focused on developing precision medicine approaches for mental health spanning mood, anxiety and attention disorders. Our research is centered...

TWO MEN AND A TRUCK

Driver Job at TWO MEN AND A TRUCK

 ...You have the ability to earn up to $19.00 -$24.00 per hour , through competitive wages and tips. Driver with FULL G License and experience driving Launch your career with TWO MEN AND A TRUCK Toronto East (Located in Pickering) as a driver (Full G) and discover... 

His and Hers Roofing

Roofing Sales Representative (Door-to-Door) Job at His and Hers Roofing

Position Overview: Roofing Sales Representative (Door-to-Door) | $80K$160K+ Location: St. Charles, MO & Surrounding Areas Job Type: Full-Time | Field Based Compensation: 36K Base Draw + Uncapped Commission! On-Target Earnings are 120K &##127873; Whats...