Job Description

Director of Marketing

Communications – Institutional Relations

Salary Non-Exempt

JOB PURPOSE

To work with the Midwestern Baptist Theological Seminary (Midwestern) Communications and Marketing team to drive marketing strategy through Midwestern’s web properties and digital marketing. A background in web content management, with particular experience in WordPress, in addition to strong project management and communications skills related to marketing content are desired.

ESSENTIAL FUNCTIONS

• Content Management:

  • Develop, manage, and update content for Midwestern’s websites to ensure accuracy, consistency, and alignment with institutional goals.

  • Collaborate with various departments to gather and incorporate content updates.

  • Implement SEO best practices to enhance website visibility and user engagement.

  • Use existing design templates to develop marketing landing pages, including campaigns, events, and academic program landing pages.

• WordPress Management:

  • Oversee the administration of Midwestern’s WordPress site.

  • Ensure WordPress functionality, usability, and overall performance.

  • Manage WordPress plugins and themes, ensuring they are up-to-date and functional.

  • Assign site ownership to qualified site managers and provide training to other offices on campus.

  • Respond to web project requests within established deadlines.

  • Work with departments across campus to discern various needs and how to implement needed content updates to WordPress, including academic program updates.

• Design and Multimedia:

  • Coordinate with the design team to integrate multimedia content, including images, videos, and infographics.

  • Ensure all web content is visually appealing and adheres to Midwestern’s branding guidelines.

• Analytics and Reporting:

  • Monitor website traffic and performance using tools such as Google Analytics.

  • Provide regular reports on website metrics and suggest improvements based on data analysis.

  • Implement strategies to increase website traffic and engagement.

  • Assist in developing a monthly marketing report for senior leadership.

• Digital Marketing:

  • Implement SEO and Google Search strategies.

  • Assist the Director of Marketing in various digital marketing efforts – Facebook ads, ftc.co content marketing, and other digital advertising channels.

  • Help develop and execute Midwestern’s email marketing strategy.

• Content creation:

  • Serve on the Communications Office’s content team and assist with content creation such as blog posts, social media captions, campaign copywriting, and email marketing.

• Quality Assurance:

  • Conduct regular audits of the websites to identify and resolve content, layout, and functionality issues.

  • Ensure all content complies with web standards and accessibility guidelines.

• Other Communications Related Functions:

  • If applicable, utilize other communications skills related to photography, video, design etc.

QUALIFICATIONS / REQUIREMENTS

Include, but not limited to:

• Christian with high integrity, actively pursuing a relationship with God

• Commitment to the mission and values of Midwestern Baptist Theological Seminary

• Bachelor’s degree in communications, marketing, web development, or a related field.

• Proficiency in WordPress, including experience with various plugins and themes.

• Strong understanding of SEO principles and web analytics.

• Ability to work collaboratively and manage multiple projects simultaneously.

• Preferred Qualifications

  • Three (3) years of experience in web content management, preferably in an academic or non-profit environment

  • Experience working within a theological or academic institution

  • Familiarity with Adobe Creative Suite or other design software

  • Knowledge of accessibility standards and best practices for web content.

• Familiarity with HTML, CSS, and basic web design principles is a plus.

• Strong attention to detail and a commitment to quality.

• Proactive and innovative approach to problem-solving.

• Able to multi-task, analyze workload, and prioritize as necessary for the benefit of the department

• Must possess a strong attention to detail

• Able to take the initiative to complete the duties of the position without the need of direct supervision.

• Able to learn and utilize new skills and information to improve job performance and efficiency.

• Must be able to work independently, as well as a part of a team

• Excellent communication skills, both written and verbal

• Must possess a positive attitude

• Must be able to show a desire and willingness to learn
• Must be able to pass background screening, including driving record
• Eligible to work in the United States

BENEFIT PACKAGE

Full-Time employees are offered a comprehensive benefit package including:

• Medical

• Dental

• Vision

• Telehealth

• Health Savings Account

• Flexible Spending Accounts for Medical and Dependent Care

• Employer Paid Life & AD/D for the employee as well as dependents

• Voluntary Life & AD/D

• Employer Paid Long Term Disability

• Voluntary Short-Term Disability

• Voluntary Supplemental Benefits

• 403(b) Retirement

• Paid Sick Leave and PTO

• MBTS / Spurgeon College Tuition Reimbursement for employee and dependents

• Access to on campus cafeteria and coffee shop

• Access to on campus gymnasium, exercise facilities, etc.

WORKING CONDITIONS

• Monday through Friday, 8 am to 4:30 pm

• Shared office environment

PHYSICAL REQUIREMENTS

• Frequently required to sit or stand for periods of time at a desk or computer station

• Occasionally required to stand, walk, and reach with hands and arms.

• Able to lift and/or move up to 25 pounds.

APPLICATION PROCESS

Interested candidates should upload a resume, cover letter, and a portfolio of relevant work samples when completing the online application.

This job description is meant to describe the general nature and level of job requirements; this description is not intended to be construed as an exhaustive list of all responsibilities, duties or skills required for the position.

Midwestern Baptist Theological Seminary is an Equal Opportunity Employer

Midwestern Baptist Theological Seminary will provide reasonable accommodations to qualified individuals with a disability so they may perform the essential functions of a job unless doing so causes a direct threat to these individuals or others or causes undue hardship to the institution. Contact human resources (HR) with any questions or requests for accommodation.

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