Overview
As a Social Media Specialist at our client in Nashville, Tennessee, you will be responsible for executing social strategies to drive engagement, brand advocacy, e-commerce sales, and recruitment. You will collaborate with various teams to develop innovative cross-platform programming and maintain a strong visual presence on social media platforms. The role requires a Bachelor's degree in Marketing or related field, along with 4+ years of experience in a similar capacity.
Key Responsibilities
● Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest.
● Establish and reach/meet KPIs and benchmarking with reporting monthly on goals
● Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms.
● Gather UGC from employee networks, catalog, and leverage on social platforms
● Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide.
● Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and/or prompt and caption/copy.
● Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations.
● Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
● Work with support and operational teams to address inquiries and escalate complaints as needed.
● Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
Schedule and Shift Details
● Include work schedule and shift expectations. Include on-call only if on-call is stated in the job description. Leave empty if not specified.
Travel
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