Job Description

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. 

POSITION SUMMARY

The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant pages to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy.

JOB RESPONSIBILITIES

• Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
• Research keywords on search tools and performs category and competitive analysis.
• Makes data-driven recommendations to optimize copy for SEO.
• Ensures accurate, consistent, and timely completion of search assignments. 
• Presents and participates in internal planning meetings and client meetings / presentations.
• Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and/or assigned tasks. 
• Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
• Develops client search strategies and analysis for retail eCommerce.
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Marketing or related field
• 3+ years demonstrated SEO experience
• Expertise in retailer search (Amazon, Walmart, Target, etc.) 
• Solid understanding of retailer space and conversion
• In-depth experience with retailer search tools and Google Analytics 
• Knowledge of retailer scorecards and search algorithms
• Occasional travel either locally, nationally, and/or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.  
• Occasionally lift and/or move up to 10 pounds. 

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.

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