The Senior Manager will oversee Red Bull's sales initiatives for all National Walmart field sales and manage a team of Regional Account Managers to execute Red Bull's Large Format strategies and objectives across more than 4,700 Walmart locations. Key responsibilities include mentoring and developing direct reports, managing budgets and key performance indicators (KPIs), fostering meaningful business relationships, and collaborating with senior Walmart regional leadership to develop joint business plans. Develop and maintain cross-functional relationships within Red Bull North America, fostering collaboration among various departments (Trade Marketing, Distribution, Regional Leadership) at both the Business Unit (BU) and regional levels to ensure the retailer's objectives and goals are met. Regularly analyze the overall Walmart business, assessing the effectiveness of promotions and programming.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Lead a team in engaging Walmart field leaders to utilize Red Bull’s resources and drive differentiation from competitors.
Influence Walmart field leaders to implement additional promotions and programs beyond the foundational plan established by the Home Office, aimed at increasing volume and capturing market share.
Utilize Red Bull marketing resources and oversee allocated funds to boost business growth in key regions.
Consistently achieve or exceed targets for volume and revenue.
Develop effective communication processes to ensure alignment and clarity regarding strategies and objectives. Produce national communications, including business updates, promotional programs, and resources, distributed across the national network both internally and externally.
Align, communicate, and execute Cross-Functional Team objectives across Red Bull North America (RBNA).
Monitor market trends, consumer behavior, and competitive insights to adjust and refine regional strategies.
Facilitate internal alignment among business units through annual roadshow presentations, store visits, and Distributor Partner meetings.
Train and develop field teams on the proper implementation of Walmart’s standardized operational processes, including Asset Protection, Cooler Blueprints, MOD Integrity, VOLT App usage, Purchase Order (PO) management, and Full-Service Scheduler (FSS) management.
Manage and oversee custom multi-million-dollar POS budgets, consistently assessing ROI to guide future spending decisions.
Strategically allocate resources to regions with high volume and significant potential for returns.
Lead the post-promotion analysis process for all programs to assess promotional effectiveness and in-store execution.
Provide accurate forecasting of CAPEX and OPEX expenditures, taking into account performance from previous years.
Build, develop, and lead a large, geographically diverse account team to ensure effective partnerships, programs, key retail relationships, and collaborative efforts with Red Bull and Distributor Partner (DP) field personnel in each Business Unit (BU).
Foster growth, development, and leadership within all direct reports, in alignment with Red Bull’s standards.
Establish a robust talent pool of future Red Bull leaders while prioritizing career development across the entire team.
Guide account managers in creating impactful programs and cultivating strong retail relationships.
Coach and inspire direct reports to enhance productivity through time spent in the field, in the office, and in meetings to implement Red Bull’s strategies.
Strengthen and enhance business relationships with senior management at Walmart on a national level.
Ensure regional account managers adhere to defined processes that keep retailers and regional key decision-makers focused on the energy drink segment, utilizing strategies and tactics that are either nationally consistent or tailored to regional needs.
Optimize the effectiveness of Red Bull’s cross-functional support within Walmart by fostering strong connections between regional marketing and sales departments.
Communicate consistently and collaborate effectively with all teams across Business Units and regions.
Partner with the distribution network to optimize in-store presence and enhance consumer impact.
Develop essential tools and business review templates to ensure data consistency with Business Units (BUs) and Distribution Partners (DPs).
Utilize Business Insights and analyst teams to equip the distributor network and field teams with comprehensive selling tools.
Coordinate the Distribution Partner (DP) network with relevant Walmart personnel.
Work closely with the DP Senior Leadership team to boost business growth in high-volume regions.
Possesses a comprehensive working knowledge of all Red Bull systems (BI, IRI, CPM, Workbench, etc.).
Leads business priorities, objectives, and outcomes related to CPM (a long-term business transformation initiative) across all Key Account processes.
Designs and implements training programs and processes to integrate CPM into the organizational culture of RBNA.
Consistently identifies opportunities for improvement and streamlining operations.
EXPERIENCE
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