Job Description
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
Role Overview
Leads the strategic growth agenda for a regional brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role leads Topo Chico, one of the fastest growing brands within TCCC portfolio, on a path to reach 1B in retail sales in the US by 2027, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution.
Key Responsibilities
- Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
- Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives.
- Lead brand positioning, equity-building initiatives, and resource allocation decisions.
- Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.
- Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
- Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
- Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.
Qualifications - 8+ years of progressive marketing leadership in CPG or beverage industry.
- Proven success in brand management, innovation, and portfolio strategy.
- Strong understanding of the system, RGM, supply and commercial integration. FSOP understanding is a plus.
- Strong understanding of building a brand both as a leader and as a challenger. Understand how to build a brand leveraging local activation to drive brand edge is a plus.
- Experience with MarTech & AI tools, and data-driven marketing & selling.
- Bachelor’s degree required; MBA preferred.
Key Competencies
- Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
- Innovation Leadership – Ability to builds and scale breakthrough ideas.
- Data Fluency – Uses analytics and AI to optimize performance.
- Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
- Change Leadership – Drives transformation and tech-enabled workflows.
- Courageous Leadership – ability to stay true to the brand strategy to protect its edge
- Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance.
- Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.
Skills Media Planning; Leadership; Influencing; Portfolio Management; Brand Vision; Brand Strategy; Marketing Campaigns; Direct Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; Prioritization; SWOT Analysis; Data Driven; Analytics; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Management; Brand Architecture; Channel Management; Cross-Functional Teamwork
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$189,000 - $217,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Job Tags
Full time, Local area, Shift work,