Job Description

Summary of the Position:

Massachusetts Technology Collaborative (MassTech) is looking to hire an experienced Digital Marketing Strategist to join the Communications and Marketing team. The candidate will identify needs and new opportunities to increase brand awareness and engagement.

This new role is a highly visible one that links directly to business goals and objectives.

A clear digital marketing strategy is very important to the organization’s success, so the Digital Marketing Strategist’s role will be one that partners across all six divisions as well as with leadership.

Responsibilities:

• Coordinate and implement all digital marketing programs across various digital platforms including, but not limited to, web, mobile, email, blogs, video, SEO (search engine optimization), SEM (search engine marketing), and social media.

• Manages all of the organization’s social media accounts.

• Coordinates strategy with internal and external partners.

• Build a strategic marketing calendar to plan and schedule digital messaging.

• Integrate imagery, both still images and video, into content.

• Concept, storyboard, shoot, edit, and present video content for social media, website and conference presentations.

• Track and report campaign metrics; present analysis and results.

• Use analytics to reposition the organization’s digital presence and boost online engagement.

• Stay up-to-date with the latest technology and best practices.

• Identify new opportunities for expanded reach and engagement across new or existing platforms. Showcase MassTech to new and varied audiences.

• Attend events across Massachusetts as needed (some not accessible by public transportation). Responsible for taking photos/videos to use on web and social media sites.

Requirements

• Demonstrable experience in digital marketing.
• Solid knowledge of Google Analytics.
• Hands on experience with online marketing tools and practices.
• Hands on short-form, spot and social media video shooting and editing experience.
• Familiarity with web design and HTML.
• Creative, visual thinker.
• Finely honed writing skills.
• Excellent verbal and written communications skills.
• Strong analytical and project management skills.
• Good time management skills.
• Team player.
• BA/BS degree in Communications, Marketing, Advertising or relevant experience (3-5 years).

Preferred Skills

• Solid knowledge of Google Analytics
• Familiarity with web design and HTML

** PLEASE NOTE: THIS POSITION REQUIRES CANDIDATES TO BE ABLE TO WORK IN WESTBOROUGH, MASSACHUSETTS AT LEAST TWO DAYS PER WEEK. THIS IS NOT A FULL-TIME REMOTE POSITION. **

Benefits

MassTech offers a hybrid work schedule and a competitive total rewards package.

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